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The Age Of OTT Viewer Targeting

2018-05-15T07:43:03Z

OTT stands for Over-the-Top and the market for OTT services is growing at a fast pace. People are shifting from traditional TVs to OTT due of flexibility, convenience and ease of accessibility. As per new data from Juniper Research, OTT revenues are projected to grow from $64 billion in 2017 to $120 billion in 2022. Features and Strategy: Stand out of the OTT crowd Launching an OTT platform of services is not an easy task, however, it all depends on how well you design the strategies and the budget. There are generally two major launch strategies — highly differentiated and highly customised. The first strategy involves extensive research and huge development cost. Here service providers plays an important role in developing the content. The second strategy requires better relationship with the customers to learn the needs of a particular customer and develop customized content. A/B testing It helps in determining the desirable customer experience that in turn helps in retaining them and attracting other customers. Your company can make multiple profiles to test branding elements, layouts, menu structures, fonts and UI elements to determine best experience of customers. Geographical targeting This is another practice of delivering content specific to a […]

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Blockchain: A revolution in Media, Entertainment and Broadcasting

2018-05-11T10:50:22Z

Blockchain technology is a very hot topic these days. And, the reason is its tremendous potential in various fields viz. Finance, Banking, Information Technology, Healthcare, Media, Entertainment industry, Supply chain etc. Media, Entertainment and Broadcast industry throws huge opportunities for blockchain technology that it can take it to another level of operation. Greater accuracy, transparency, effective targeting, better advertising and content distribution are some of the major goals which media industry can achieve through blockchain technology. Before moving further, it is necessary to understand what blockchain actually is? In layman’s lingo, blockchain is a public ledger (database) for maintaining the permanent and tamper-proof record of transactional data. This database is managed by computers belonging to the peer-to-peer network. Blockchain eliminates the need for any central verification authority. It uses cryptography to synchronize and secure transactions. It is a perfect place to store identities, agreements, value, property, credential, rights etc. A Blockchain is- Digital Reliable and available Transparent Immutable Irrevocable Blockchain in Media, Entertainment & Broadcast Industry The concept of blockchain was originally associated with cryptocurrency, which was first introduced in 2008 with the creation of the first decentralized cryptocurrency, Bitcoin. This concept of blockchain gained huge popularity in last one […]

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Blockchain and the Cable Industry

2018-05-03T06:18:15Z

Technology changes have created a huge competition among various platforms of the entertainment industry. Cable TV industry was facing competition from Internet-based video services and streaming services like YouTube, Netflix, Hulu, Amazon instant video etc. But now a new technological innovation, Blockchain, which has created a buzz in the world market, is giving tough competition to the cable industry and also to the associated industries. Blockchain technology has created disruption in the cable industry. Now the pertinent question is whether blockchain technology completely replaces cable TV in future? The blockchain is simply a distributed ledger, which keeps the various records like cryptocurrency transactions, financial transaction, supply chain information, assets information etc. It is a continuously growing record of transactions (known as blocks). These transactions in blockchain are secured by cryptography and work on the peer-to-peer network. It is a distributed record of transactions that eliminates the need for any centralized authority for verification. Whereas cable TV is a system for delivering TV programming via radio frequency and satellites transmitted through cables. With the entry of blockchain in broadcast and entertainment sectors, the cable TV industry is expected to become obsolete in future. However, blockchain is in its infancy stage but […]

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Artificial Intelligence, the Blockchain and Bitcoin- Role of Technology in Pay Tv Industry

2018-04-26T11:51:24Z

Pay TV industry, being subscription-based television service, usually serves the population via analogue & digital cable, satellite television, and by adapting the Internet world through digital terrestrial and internet television. While it is still showing growth in developing markets like Brazil, India, and China, Pay TV is facing stiff competition in the matured region like USA, United Kingdom, France, and Canada from streaming service providers. Pay TV with technological advancements like Artificial Intelligence, Blockchain, and bitcoin can still do better and today we will discuss how and why it is important to pay TV industry. How and What Can Blockchain Deliver to the Media Industry The blockchain is the peer-to-peer decentralized network that is disturbing the natural flow of its existing market. In addition, with innovation like viuly.com, it is already experiencing change and now both user and content producer is paid for producing and using the delivered content. What can be done with help of blockchain in media Industry: Royalties: Media today face the huge challenge of copyright and piracy, but blockchain can solve it by using limited peer-to-peer decentralised delivery and royal user program for content composition. Raising fund through ICO for Creative production: With ICO, Projects can […]

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SAVOUR THE FLAVOURS OF À LA CARTE THAN BUNDLED PAY TV

2018-04-20T05:26:39Z

À la carte is a French word which means “choose and then sponsor”. It is widely used for picking up cuisines from the menu in a restaurant i.e. ordering food as a separate item. This helps in making a wise choice and not get bundled with a whole set meal as it leads to the proper choice of selection overall. In this digitized world, À La Carte is being used in media and entertainment world i.e. pay TV, OTT etc. Pay TV bundles usually club together similar channels and offer the same to the people, but the problem is they are getting less attractive because it cost more and also needs are not fully satisfied. À la carte, on the other hand, is gaining popularity among consumers because of choice of specific channels. Here consumer only keeps those channels which he or she watches every other day. It is tastier because it feels like a consumer-friendly move. But will it hurt TV industry? There are many kinds of research based on it. Most of the entertainment pay-tv providers generate half of their revenue from advertising and the remaining 50% from subscription payments. So, it will hamper the overall profitability of […]

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India Cable TV Digitisation, Endeavours stated Expectations rated!

2018-03-21T05:23:52Z

The government is striving hard to transfigure India, ‘digitally’. All current mutations are apparently leading to a common goal of achieving DIGITAL INDIA objectives. The Phase IV digitisation aimed at digitalising around 100 million households that were connected by the Cable TV industry. Digitalising 80 million Cable TV homes were however recorded to be done successfully. It was being anticipated that Multi-Service Operators (MSOs) and cable operators can play a crucial role in broadband penetration in rural and be lagging urban areas and help lessen the expanding digital divide. Initiatives of INFORMATION AND BROADCASTING MINISTRY to digitalise all cable networks will act as a stimulus for increasing the broadband penetration, which is exactly in the line of action what the Government envisages, as World Bank affirms the fact that greater broadband penetration boosts annual gross domestic product significantly. One of the most noteworthy points in this entire implementation is that: ‘How efficiently has the Government incorporated the change keeping in mind the geographic and demographic differences, and most importantly making the consumers convinced of the applicable change?’ According to a report by the Parliamentary standing committee on IT, Ministry of I&B claims to have taken all possible steps in order […]

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Internet of Things (IoT) to penetrate deeper in 2018

2018-02-23T05:26:50Z

Internet of Things (IoT) has become the talk of the town with a gigantic number of 11 billion estimated to connect devices like vehicles, home appliances, wearable devices etc. all across the globe in the year 2018. IBM has enthusiastically formulated several trends which conclusively portrays how the Internet of things will give a magnanimous start to the digital age for the years to come. In an interview conducted by Forbes, Bret Greenstein, Vice President of IBM’s Watson Internet of Things Consumer Business, forecasted 4 drifts that majorly revolve around “data” being the crucial element for all the technologies distinguished from each other but yet interconnected. Let us have a deeper insight into this sphere which withholds immense potential to garner technology with unprecedented innovations! Augmented / Artificial Intelligence will accentuate IoT’s productivity: Today Augmented Reality or Artificial Intelligence (AI) can be seen in diverse manufacturing processes, in industries like insurance and automotive and in various domestic appliances too, making it omnipresent. A significant number of unstructured data can be seen associated with smart devices that are connected to each other via the Internet. In such a scenario, Artificial Intelligence is sure to gain attention wherein the Internet of Things […]

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Growing pains for OTT Billing

2018-03-14T04:45:02Z

Online applications, content, and services are encompassing all segments of business and in addition society and disturb conventional industries. Customers can utilize online video rather than the traditional television, online communications rather than traditional telephone, and can download the films as well as music that was once given on the physical media. The way toward searching for services is progressively on the web. These progressions come on the grounds that broadband availability gives instant and FAST access to a worldwide system of services and applications providers as well as customers to sidestep the services provided by traditional network operators and to get to national limits and market. Introduction to OTT The exemplary meaning of OTT is the distribution of products, for example, messaging, voice, or video bypassing set up mobile or fixed operator retail organizing of these products. An OTT billing software is the application or service that gives a product over a data channel and consequently upsets traditional operator billing models. OTT competition was initially focusing on messaging, at last, reaches out to voice; now video OTT messaging is surpassing a half of the worldwide messaging volume on a few markets! Illustrations: Facebook and Whatsapp, Netflix, Viber, iMessage, Skype, Google […]

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With 5G as boon, Cyber crime comes as bane in 2018

2018-02-07T09:11:24Z

There is no finishing line in the world of web. Thanks to digitalization and its quadrupling repercussions which never cease to surprise! The world has witnessed the power of 4G and 4.5G (advanced LTE) and the legacy is thoughtfully taken forward by 5G networks consisting of core systems and management systems in it. A range varying from radio to applications of the protocol layers can be constructively seen in a profound network of 5G. Willing to carve a ubiquitous world, a 5G network is believed to coagulate some of the following requirements: Up to 10 Gbps data flow, which is about 100 times of existing 4G networks. A bandwidth that is 1000 times (in terms of per unit area) Availability: 99.999 % Coverage: 100 % Latency: 1 millisecond Up to 100 times number of connected devices as compared to 4G LTE (in terms of per unit area) Battery life (low power IoT devices): Up to 10 years The prospects of 5G are immense but the consequences that come along with it are also gruesome. With an increased number of connected devices, the 5G network could serve as a gateway to many cybercriminals to regulate malicious activities. Data integrity is sure […]

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The Future of Pay TV Industry

2018-02-07T09:26:03Z

Before discussing the future of Pay TV industry, let me provide you with a short brief about what Pay TV actually is? According to Television Bureau of Advertising, Pay TV is home television programming for which the viewer pays for the program or by the month. It includes both over-the-air transmission (with scrambled signals) and cable transmission (pay cable). 76% of Network providers believe in innovation to be of utmost importance to maintain and grow in the competitive markets. According to Mike Kerr, Managing Director, beIN Media Group, Asia Pacific, Content Piracy is the biggest threat in the field of the video industry. Ron Wheeler, SVP, Content Protection and Technology Strategy at Twentieth Century Fox quote an example of Police Intellectual Property Crime Unit (PIPCU) in the UK as a great model to follow. It is four-year-old organization coordinating with the government to enforce anti-piracy laws. It is also advocating other jurisdictions to follow same but it varies significantly by country. Below, I have mentioned a few aspects affecting the future of Pay-TV along with the views of famous people associated with the industry. Field of Innovations: Jimmy Chen, CEO of Propel says that they are currently working with various […]

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